Ride the Bull Campaign Case Study
Client Challenge: A dealership in a rural area wanted to make a pre-owned inventory ad that would drive sales through a memorable slogan and story line, but at the same time maintain a high energy feel that the automotive business sector is known for having.
Overdrive Solution: Rather than redo the same old pre-owned ad that had been repeated time and time again, our staff devised a theme that was regional in nature that compared the unpredictable nature of both buying a pre-owned vehicle and riding a bull.
Results: The Ride the Bull campaign gave the dealership that top of mind awareness that all businesses strive to create through the theater of the mind that mediums such as radio provide. The theme and continuing stories gave a comical relief to the whole shopping for a great pre-owned deal.
